Top 10 most valuable MLB teams - brand value 2012

Top 10 most valuable Major League Baseball club brands in 2012 (in million U.S. dollars)

by Statista Research Department, last edited Jun 30, 2012
Top 10 most valuable MLB teams - brand value 2012 The statistic depicts the brand value of the most valuable Major League Baseball teams in 2012. The Los Angeles Dodgers had a brand value of 187 million U.S. dollars in 2012.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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Top 10 most valuable Major League Baseball club brands in 2012 (in million U.S. dollars)

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Brand value (in million U.S. dollars)
New York Yankees398
St. Louis Cardinals213
Philadelphia Phillies207
Boston Red Sox205
Los Angeles Dodgers187
Texas Rangers174
San Francisco Giants173
Atlanta Braves163
Detroit Tigers162
Chicago Cubs155
Brand value (in million U.S. dollars)
New York Yankees398
St. Louis Cardinals213
Philadelphia Phillies207
Boston Red Sox205
Los Angeles Dodgers187
Texas Rangers174
San Francisco Giants173
Atlanta Braves163
Detroit Tigers162
Chicago Cubs155
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by Statista Research Department, last edited Jun 30, 2012
The statistic depicts the brand value of the most valuable Major League Baseball teams in 2012. The Los Angeles Dodgers had a brand value of 187 million U.S. dollars in 2012.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
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