Display advertising buying in the U.S. 2011-2017, by type

The graph shows the distribution of display advertising buying in the United States by type. In 2011, 11 percent of display-related buying was though RTB.
The figures for 2011 and 2012 are actuals, the figures for the period 2013 to 2017 are a forecast. RTB stands real-time buying.

Distribution of display advertising buying in the United States from 2011 to 2017, by type

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Source

Release date

October 2013

Region

United States

Survey time period

2011 and 2012

Supplementary notes

* Forecast.
Figures may not add up to 100 percent due to rounding.

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Statistics on "Programmatic advertising"

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