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E-mail marketing outsourcing and management in the United Kingdom (UK) 2017

This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.

How do you manage your e-mail marketing program?

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Release date

March 2019


United Kingdom

Survey time period


Number of respondents

289 respondents

Special properties


Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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