E-mail marketing outsourcing and management in the United Kingdom (UK) 2017

How do you manage your e-mail marketing program?

E-mail marketing outsourcing and management in the United Kingdom (UK) 2017 This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.
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How do you manage your e-mail marketing program?

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Share of respondents
Content management system22%
Segmentation platform22%
Multi-channel integrations (SMS, App notifications, Social Media)23%
Automation platform32%
In-house email marketing solution32%
Outsourced email marketing solution43%
CRM60%
Share of respondents
Content management system22%
Segmentation platform22%
Multi-channel integrations (SMS, App notifications, Social Media)23%
Automation platform32%
In-house email marketing solution32%
Outsourced email marketing solution43%
CRM60%
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Description

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More information

This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.
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Release date
February 2018
Region
United Kingdom
Survey time period
2017
Number of respondents
289 respondents
Special properties
marketers
Method of interview
Online survey
Supplementary notes
Multiple answers were possible.
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E-mail marketing in the United Kingdom (UK)
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