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E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
How do you manage your e-mail marketing program?
by Statista Research Department,
last edited
Sep 16, 2019
This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.
How do you manage your e-mail marketing program?
Loading statistic...
| Share of respondents | |
|---|---|
| Content management system | 22% |
| Segmentation platform | 22% |
| Multi-channel integrations (SMS, App notifications, Social Media) | 23% |
| Automation platform | 32% |
| In-house email marketing solution | 32% |
| Outsourced email marketing solution | 43% |
| CRM | 60% |
| Share of respondents | |
|---|---|
| Content management system | 22% |
| Segmentation platform | 22% |
| Multi-channel integrations (SMS, App notifications, Social Media) | 23% |
| Automation platform | 32% |
| In-house email marketing solution | 32% |
| Outsourced email marketing solution | 43% |
| CRM | 60% |
© Statista 2019
About this statistic
Sources: UK DMA; dotmailer
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Description
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by Statista Research Department,
last edited
Sep 16, 2019
This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.
- Sources
- UK DMA; dotmailer
- Show further sources information
- Show publisher information
- Release date
- March 2019
- Region
- United Kingdom
- Survey time period
- 2017
- Number of respondents
- 289 respondents
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
Source
- Sources
- UK DMA; dotmailer
- Show further sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- United Kingdom
- Survey time period
- 2017
- Number of respondents
- 289 respondents
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
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E-mail marketing budget in the UK from 2007 to 2018
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2018E-mail marketing KPIs in the United Kingdom (UK) 2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) in 2018, by sectorE-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2018E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2018, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2018, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) in 2018, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2018E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- E-mail marketing expenditure in Germany 2008-2018
- Number of companies using e-mail marketing in Germany 2008-2018
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- E-mail message types preferred by consumers in the UK 2017
- Message types encouraging consumers to sign up for emails in the UK 2017
- Challenges to deliver successful email marketing programs in the UK 2016-2017
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Average click-to-open rate in the United Kingdom (UK) 2010-2015
- E-mail marketing open rates: observed change in the United Kingdom (UK) 2011-2014
- E-mail marketing integration with other software in the United Kingdom (UK) 2013
- Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Italy: ROI of advertising and market research companies 2015-2017, by company
- Number of employees in fastest growing media and marketing companies in Canada 2017
- Call center market size in Japan 2013-2020
- Total expenditure for telemarketing in Germany 2008-2015
- Wheat: manufacturing sales volume in the United Kingdom (UK) 2008-2018
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Marketer Email Tracker 2019
- Digital marketing in Italy
- Marketer Email Tracking Study 2018
- Digital marketing in the United Kingdom (UK)
- 2017 Email Marketing Benchmark Report
- 2019 State of Email Report
- Optimizing Email Deliverability with AI
- Mobile marketing in the U.S.
- Marketing personalization
- Digital marketing in Sweden
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Share of sales attributable to e-mail marketing in the UK 2016-2018
- Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- Measure of success for email campaigns in digital marketing in the UK 2017
- Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Most effective marketing channels for ROI in the UK 2016-2017
- Email marketing practices used in companies in the UK 2016-2018
- E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- E-mail message types used to achieve email campaign goals in the UK 2018
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Focus points in email marketing in the United Kingdom (UK) 2016-2018
- Impact of artificial intelligence on email marketing in the United Kingdom (UK) 2018
- Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting marketing emails according to consumers in the UK 2011-2017
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- E-mail marketing expenditure in Germany 2008-2018
- Number of companies using e-mail marketing in Germany 2008-2018
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- E-mail message types preferred by consumers in the UK 2017
- Message types encouraging consumers to sign up for emails in the UK 2017
- Challenges to deliver successful email marketing programs in the UK 2016-2017
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Average click-to-open rate in the United Kingdom (UK) 2010-2015
- E-mail marketing open rates: observed change in the United Kingdom (UK) 2011-2014
- E-mail marketing integration with other software in the United Kingdom (UK) 2013
- Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Italy: ROI of advertising and market research companies 2015-2017, by company
- Number of employees in fastest growing media and marketing companies in Canada 2017
- Call center market size in Japan 2013-2020
- Total expenditure for telemarketing in Germany 2008-2015
- Wheat: manufacturing sales volume in the United Kingdom (UK) 2008-2018
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