This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.
How do you manage your e-mail marketing program?
This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.
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| Share of respondents | |
|---|---|
| CRM | 60% |
| Outsourced email marketing solution | 43% |
| In-house email marketing solution | 32% |
| Automation platform | 32% |
| Multi-channel integrations (SMS, App notifications, Social Media) | 23% |
| Segmentation platform | 22% |
| Content management system | 22% |
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