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E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
How do you manage your e-mail marketing program?
This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.
How do you manage your e-mail marketing program?
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| Share of respondents | |
|---|---|
| Content management system | 22% |
| Segmentation platform | 22% |
| Multi-channel integrations (SMS, App notifications, Social Media) | 23% |
| Automation platform | 32% |
| In-house email marketing solution | 32% |
| Outsourced email marketing solution | 43% |
| CRM | 60% |
| Share of respondents | |
|---|---|
| Content management system | 22% |
| Segmentation platform | 22% |
| Multi-channel integrations (SMS, App notifications, Social Media) | 23% |
| Automation platform | 32% |
| In-house email marketing solution | 32% |
| Outsourced email marketing solution | 43% |
| CRM | 60% |
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Description
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This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.
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- Show publisher information
- Release date
- February 2018
- Region
- United Kingdom
- Survey time period
- 2017
- Number of respondents
- 289 respondents
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- United Kingdom
- Survey time period
- 2017
- Number of respondents
- 289 respondents
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- E-mail marketing expenditure in Germany 2008-2017
- Number of companies using e-mail marketing in Germany 2008-2017
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- E-mail message types preferred by consumers in the UK 2017
- Message types encouraging consumers to sign up for emails in the UK 2017
- Challenges to deliver successful email marketing programs in the UK 2016-2017
- E-mail marketing integration with other software in the United Kingdom (UK) 2013
- Automated e-mail marketing open rate in the United Kingdom (UK) 2016, by sector
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates: observed change in the United Kingdom (UK) 2011-2014
- Marketing tactics returning the best ROI paired with e-mail marketing UK 2012-2014
- Email newsletter subscriptions in the Netherlands 2018, by number of subscriptions
- Do not call list registrations in Canada 2010-2014
- Advertising impact of brands through direct marketing in Spain 2018
- Total expenditure for telemarketing in Germany 2008-2015
- Retail sale of audio and video equipment revenue in the Netherlands 2010-2022
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Sweden
- Digital marketing in Italy
- 2019 State of Email Report
- Marketer Email Tracking Study 2018
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- Digital marketing in Denmark
- 2017 State of Email Report
- Mobile marketing in the U.S.
- Marketing personalization
- The Belgian CMO Marketing Survey 2018
- DMA Insight: Marketer Email Tracking Study 2016
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- What does e-mail contribute overall to the business as percentage of digital business revenue?
- How important is e-mail marketing within your business strategically?
- Total e-mail marketing expenditure in Germany from 2008 to 2017 (in billion euros)
- Number of companies using e-mail marketing in Germany from 2008 to 2017
- Where do you get your e-mail marketing education from?
- Which from the following are effective methods to acquire new e-mail addresses?
- What type of email message do consumers like to receive?
- What type of e-mail message helps you to encourage consumers to sign-up for your emails?
- What are the most significant challenges to successfully delivering automated email marketing programs?
- Does your programme integrate well with other software tools?
- Automated e-mail marketing campaign open rates in the United Kingdom (UK) in 2016, by sector
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- E-mail marketing click-through rates in the United Kingdom (UK) from 2009 to 2017
- How have e-mail marketing open rates trended over the past 12 months?
- E-mail when integrated with which of the following marketing tactics delivers the best ROI?
- How many new email newsletters did you subscribe to in the past 12 months?
- Number of registrations on the National DNCL in Canada from 2010 to 2014 (in millions)
- Ranking of brands' advertising impact through direct marketing in Spain in November 2018, by number of individuals reached (in1,000s)
- Total expenditure for telemarketing in Germany from 2008 to 2015 (in billion euros)
- Retail sale of audio and video equipment revenue in the Netherlands from 2010 to 2022 (in million U.S. dollars)
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