E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.
