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E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
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E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
How have e-mail marketing conversion rates trended over the past 12 months?
by Statista Research Department,
last edited
Apr 23, 2015
This statistic shows the observed change in e-mail marketing conversion rates in the United Kingdom from 2011 to 2014. In 2012, 53 percent of marketers reported observing increase in the conversion rate of their marketing e-mails.
How have e-mail marketing conversion rates trended over the past 12 months?
| Increased | Stayed the same | Decreased | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Increased | Stayed the same | Decreased | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Description
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by Statista Research Department,
last edited
Apr 23, 2015
This statistic shows the observed change in e-mail marketing conversion rates in the United Kingdom from 2011 to 2014. In 2012, 53 percent of marketers reported observing increase in the conversion rate of their marketing e-mails.
- Show sources information
- Show publisher information
- Release date
- April 2015
- Region
- United Kingdom
- Survey time period
- 2011 to 2015*
- Number of respondents
- 73**
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Dates of most recent survey were October, November and December 2013.
** n (2012) = 161; n (2013) = 128; n (2014) = 73.
Figures for 2011 published earlier by the source.
Source
- Show sources information
- Show publisher information
- Release date
- April 2015
More information
- Region
- United Kingdom
- Survey time period
- 2011 to 2015*
- Number of respondents
- 73**
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Dates of most recent survey were October, November and December 2013.
** n (2012) = 161; n (2013) = 128; n (2014) = 73.
Figures for 2011 published earlier by the source.
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E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
+Advertising & Marketing
E-mail marketing budget in the UK from 2007 to 2018
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
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- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
- E-mail conversion rates in the U.S. in 2010 and 2012, by customer list type
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- E-mail message types preferred by consumers in the UK 2017
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- E-mail marketing competence in the United Kingdom (UK) 2015, by B2B and B2C
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- Leading objectives for improving U.S. e-mail marketing ROI 2015
- Canada: omnichannel services provided via social media 2014
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Marketing personalization
- Influencer marketing
- 2017 Email Marketing Benchmark Report
- AI use in marketing
- 2019 State of Email Report
- Marketer Email Tracker 2019
- Social media marketing
- Marketer Email Tracking Study 2018
- Optimizing Email Deliverability with AI
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing Data Technology: Cutting Through the Complexity
- Digital marketing in Sweden
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Share of sales attributable to e-mail marketing in the UK 2016-2018
- Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- Measure of success for email campaigns in digital marketing in the UK 2017
- Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Most effective marketing channels for ROI in the UK 2016-2017
- Email marketing practices used in companies in the UK 2016-2018
- E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- E-mail message types used to achieve email campaign goals in the UK 2018
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Focus points in email marketing in the United Kingdom (UK) 2016-2018
- Impact of artificial intelligence on email marketing in the United Kingdom (UK) 2018
- Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting marketing emails according to consumers in the UK 2011-2017
- Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
- E-mail conversion rates in the U.S. in 2010 and 2012, by customer list type
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- E-mail message types preferred by consumers in the UK 2017
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- E-mail marketing competence in the United Kingdom (UK) 2015, by B2B and B2C
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- Leading objectives for improving U.S. e-mail marketing ROI 2015
- Canada: omnichannel services provided via social media 2014
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