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E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
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E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
How have e-mail marketing conversion rates trended over the past 12 months?
This statistic shows the observed change in e-mail marketing conversion rates in the United Kingdom from 2011 to 2014. In 2012, 53 percent of marketers reported observing increase in the conversion rate of their marketing e-mails.
How have e-mail marketing conversion rates trended over the past 12 months?
| Increased | Stayed the same | Decreased | |
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| - | - | - | - |
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| Increased | Stayed the same | Decreased | |
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| - | - | - | - |
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Description
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More information
This statistic shows the observed change in e-mail marketing conversion rates in the United Kingdom from 2011 to 2014. In 2012, 53 percent of marketers reported observing increase in the conversion rate of their marketing e-mails.
Show more- Show sources information
- Show publisher information
- Release date
- April 2015
- Region
- United Kingdom
- Survey time period
- 2011 to 2015*
- Number of respondents
- 73**
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Dates of most recent survey were October, November and December 2013.
** n (2012) = 161; n (2013) = 128; n (2014) = 73.
Figures for 2011 published earlier by the source.
Source
- Show sources information
- Show publisher information
- Release date
- April 2015
More information
- Region
- United Kingdom
- Survey time period
- 2011 to 2015*
- Number of respondents
- 73**
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Dates of most recent survey were October, November and December 2013.
** n (2012) = 161; n (2013) = 128; n (2014) = 73.
Figures for 2011 published earlier by the source.
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- E-mail message types preferred by consumers in the UK 2017
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- E-mail marketing competence in the United Kingdom (UK) 2015, by B2B and B2C
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- E-mail marketing spending in the U.S. 2014-2019
- Marketing tactics returning the best ROI paired with e-mail marketing UK 2012-2014
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Marketing personalization
- Influencer marketing
- Digital marketing in Sweden
- 2019 State of Email Report
- Social media marketing
- 2017 Email Marketing Benchmark Report
- AI use in marketing
- Optimizing Email Deliverability with AI
- Digital marketing in Denmark
- 2017 State of Email Report
- Marketer Email Tracking Study 2018
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- What is the goals of your e-mail marketing campaigns?
- What does e-mail contribute overall to the business as percentage of digital business revenue?
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- How have e-mail marketing click rates trended over the past 12 months?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- Which from the following are effective methods to acquire new e-mail addresses?
- What type of email message do consumers like to receive?
- Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
- Where do you get your e-mail marketing education from?
- How would you rate your company's overall level of competence in e-mail marketing?
- Are you able to calculate the revenue generated from your e-mail marketing activities?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- Are you able to calculate the revenues generated from your e-mail marketing activities?
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- E-mail when integrated with which of the following marketing tactics delivers the best ROI?
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