This statistic shows the observed change in e-mail marketing conversion rates in the United Kingdom from 2011 to 2014. In 2012, 53 percent of marketers reported observing increase in the conversion rate of their marketing e-mails.
How have e-mail marketing conversion rates trended over the past 12 months?
* Dates of most recent survey were October, November and December 2013. ** n (2012) = 161; n (2013) = 128; n (2014) = 73. Figures for 2011 published earlier by the source.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statistics on "E-mail marketing in the United Kingdom (UK)"
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Alchemy Worx, & UK DMA. (April 23, 2015). How have e-mail marketing conversion rates trended over the past 12 months? [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/283092/observed-change-in-e-mail-marketing-conversion-rate-in-the-uk/
Alchemy Worx, und UK DMA. "How have e-mail marketing conversion rates trended over the past 12 months?." Chart. April 23, 2015. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/283092/observed-change-in-e-mail-marketing-conversion-rate-in-the-uk/
Alchemy Worx, UK DMA. (2015). How have e-mail marketing conversion rates trended over the past 12 months?. Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/283092/observed-change-in-e-mail-marketing-conversion-rate-in-the-uk/
Alchemy Worx, and UK DMA. "How Have E-mail Marketing Conversion Rates Trended over The past 12 Months?." Statista, Statista Inc., 23 Apr 2015, https://www.statista.com/statistics/283092/observed-change-in-e-mail-marketing-conversion-rate-in-the-uk/
Alchemy Worx & UK DMA, How have e-mail marketing conversion rates trended over the past 12 months? Statista, https://www.statista.com/statistics/283092/observed-change-in-e-mail-marketing-conversion-rate-in-the-uk/ (last visited April 02, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
