This graph shows the radio and TV advertising spending towards African American audiences in the United States in 2014 and 2015. In 2014, 1.4 billion U.S. dollars was spent on cable TV advertising targeted at this demographic group.
TV and radio advertising spending towards African American audiences in the United States in 2014 and 2015
(in million U.S. dollars)
Methdology: For TV: ads placed on programs where the composite African American viewing audience is greater than 50 percent compared to the total viewing audience.
For spot radio: ads placed on local radio stations which have African-American targeted formats.
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MarketingCharts. (October 25, 2016). TV and radio advertising spending towards African American audiences in the United States in 2014 and 2015 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/288583/african-american-ad-spend-by-medium/
MarketingCharts. "TV and radio advertising spending towards African American audiences in the United States in 2014 and 2015 (in million U.S. dollars)." Chart. October 25, 2016. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/288583/african-american-ad-spend-by-medium/
MarketingCharts. (2016). TV and radio advertising spending towards African American audiences in the United States in 2014 and 2015 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/288583/african-american-ad-spend-by-medium/
MarketingCharts. "Tv and Radio Advertising Spending towards African American Audiences in The United States in 2014 and 2015 (in Million U.S. Dollars)." Statista, Statista Inc., 25 Oct 2016, https://www.statista.com/statistics/288583/african-american-ad-spend-by-medium/
MarketingCharts, TV and radio advertising spending towards African American audiences in the United States in 2014 and 2015 (in million U.S. dollars) Statista, https://www.statista.com/statistics/288583/african-american-ad-spend-by-medium/ (last visited September 21, 2024)
TV and radio advertising spending towards African American audiences in the United States in 2014 and 2015 (in million U.S. dollars) [Graph], MarketingCharts, October 25, 2016. [Online]. Available: https://www.statista.com/statistics/288583/african-american-ad-spend-by-medium/
