African Americans: TV & radio ad spend in the U.S. 2014-2015

This graph shows the radio and TV advertising spending towards African American audiences in the United States in 2014 and 2015. In 2014, 1.4 billion U.S. dollars was spent on cable TV advertising targeted at this demographic group.

TV and radio advertising spending towards African American audiences in the United States in 2014 and 2015

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Source

Release date

October 2016

Region

United States

Survey time period

2012

Supplementary notes

Methdology:
For TV: ads placed on programs where the composite African American viewing audience is greater than 50 percent compared to the total viewing audience.
For spot radio: ads placed on local radio stations which have African-American targeted formats.

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Statistics on "TV advertising in the U.S."

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