U.S. omnichannel retailer social media tools 2014

Social media and user-generated content tools used by omnichannel retailers in the United States as of 1st quarter 2014

by Statista Research Department, last edited Jul 2, 2014
U.S. omnichannel retailer social media tools 2014 This statistic presents the social media and user-generated content tools used by omnichannel retailers in the United States. A survey during the first quarter of 2014 established that 94 percent of U.S. omnichannel retailers used a Facebook page for company marketing purposes.
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Social media and user-generated content tools used by omnichannel retailers in the United States as of 1st quarter 2014

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Share of respondents
Facebook page (company marketing on Facebook)94%
Pinterest81%
"Like" button on product pages81%
Twitter publishing (monitor, respond to and post tweets)79%
Customer reviews (user-generated product reviews)73%
Blogs (periodic blog postings to customers)65%
Google+ (ability to share a particular item on Google+ by clicking the appropriate button)65%
Social listing tools (tracking the sentiment of online conversations about the company)57%
Questions and answers (customers asking and answering questions about products online)40%
Social sign-in (ability to sign in with Facebook, Twitter or other platform username/password)28%
Facebook shop (allows shopping without leaving the Facebook interface)13%
Share of respondents
Facebook page (company marketing on Facebook)94%
Pinterest81%
"Like" button on product pages81%
Twitter publishing (monitor, respond to and post tweets)79%
Customer reviews (user-generated product reviews)73%
Blogs (periodic blog postings to customers)65%
Google+ (ability to share a particular item on Google+ by clicking the appropriate button)65%
Social listing tools (tracking the sentiment of online conversations about the company)57%
Questions and answers (customers asking and answering questions about products online)40%
Social sign-in (ability to sign in with Facebook, Twitter or other platform username/password)28%
Facebook shop (allows shopping without leaving the Facebook interface)13%
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by Statista Research Department, last edited Jul 2, 2014
This statistic presents the social media and user-generated content tools used by omnichannel retailers in the United States. A survey during the first quarter of 2014 established that 94 percent of U.S. omnichannel retailers used a Facebook page for company marketing purposes.
Show more
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