Social media and user-generated content tools used by omnichannel retailers in the United States as of 1st quarter 2014

U.S. omnichannel retailer social media tools 2014 This statistic presents the social media and user-generated content tools used by omnichannel retailers in the United States. A survey during the first quarter of 2014 established that 94 percent of U.S. omnichannel retailers used a Facebook page for company marketing purposes.
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Share of respondents
Facebook page (company marketing on Facebook)94%
Pinterest81%
"Like" button on product pages81%
Twitter publishing (monitor, respond to and post tweets)79%
Customer reviews (user-generated product reviews)73%
Blogs (periodic blog postings to customers)65%
Google+ (ability to share a particular item on Google+ by clicking the appropriate button)65%
Social listing tools (tracking the sentiment of online conversations about the company)57%
Questions and answers (customers asking and answering questions about products online)40%
Social sign-in (ability to sign in with Facebook, Twitter or other platform username/password)28%
Facebook shop (allows shopping without leaving the Facebook interface)13%
Share of respondents
Facebook page (company marketing on Facebook)94%
Pinterest81%
"Like" button on product pages81%
Twitter publishing (monitor, respond to and post tweets)79%
Customer reviews (user-generated product reviews)73%
Blogs (periodic blog postings to customers)65%
Google+ (ability to share a particular item on Google+ by clicking the appropriate button)65%
Social listing tools (tracking the sentiment of online conversations about the company)57%
Questions and answers (customers asking and answering questions about products online)40%
Social sign-in (ability to sign in with Facebook, Twitter or other platform username/password)28%
Facebook shop (allows shopping without leaving the Facebook interface)13%
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This statistic presents the social media and user-generated content tools used by omnichannel retailers in the United States. A survey during the first quarter of 2014 established that 94 percent of U.S. omnichannel retailers used a Facebook page for company marketing purposes.
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Release date
July 2014
Region
United States
Survey time period
1st quarter 2014
Number of respondents
108 respondents
Special properties
Omnichannel retailers / top 2 boxes of "employ" and "employ and plan to evolve"
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