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Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."

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About This Statistic

This statistic illustrates UK marketers' agreement with a statement about content marketing's role in business‑to‑business markets. During the survey in May 2014, 92 percent of marketers reported they did not believe that content marketing didn't have a role in B2B markets.

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