Influence of advertising on holiday decision making in the UK 2015, by age

Published by Statista Research Department, Feb 27, 2015
This statistic shows how different types of advertising influenced decision making about holiday destinations in the United Kingdom (UK) in 2015, by age of respondents. 49 percent of 20 to 34-year-olds were likely to be influenced by any website, while 44 percent were likely to be influenced by word of mouth.

Thinking about this holiday, which of these sources of information influenced your decision to book?*

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Release date

February 2015

Region

United Kingdom

Survey time period

January 2015

Number of respondents

1,009 respondents

Age group

20-64 years

Special properties

weighted to reflect the UK adult online population profile

Method of interview

Online interview

Supplementary notes

*Second question follows:"And which of these sources of information influenced your decision to book this holiday?"

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