As of January 2021, the average time spent by day by American users on Facebook was 33 minutes, Facebook was the platform with the largest amount of time spent daily, followed by TikTok and Twitter. A factor that played a major role in the time spent on social media was the coronavirus outbreak.
Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform
(in minutes)
*Forecast Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on Facebook while using Snapchat is counted as 1 hour for Snapchat and 1 hour for Facebook.
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eMarketer. (March 30, 2021). Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (in minutes) [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/324267/us-adults-daily-facebook-minutes/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
eMarketer. "Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (in minutes)." Chart. March 30, 2021. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/324267/us-adults-daily-facebook-minutes/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
eMarketer. (2021). Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (in minutes). Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/324267/us-adults-daily-facebook-minutes/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
eMarketer. "Average Daily Time Spent on Selected Social Networks by Adults in The United States from 2017 to 2022, by Platform (in Minutes)." Statista, Statista Inc., 30 Mar 2021, https://www.statista.com/statistics/324267/us-adults-daily-facebook-minutes/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
eMarketer, Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (in minutes) Statista, https://www.statista.com/statistics/324267/us-adults-daily-facebook-minutes/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email (last visited October 16, 2024)
Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (in minutes) [Graph], eMarketer, March 30, 2021. [Online]. Available: https://www.statista.com/statistics/324267/us-adults-daily-facebook-minutes/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
