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Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016

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B2B marketing: leading customer marketing metrics in the U.S. 2016 The statistic shows the leading customer marketing metrics according to B2B marketers in the United States as of the first quarter of 2016. During the survey, 44 percent of responding B2B professionals said that content conversions was the most important metric to measure their end-to-end customer experience marketing success.
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Description Source More information
The statistic shows the leading customer marketing metrics according to B2B marketers in the United States as of the first quarter of 2016. During the survey, 44 percent of responding B2B professionals said that content conversions was the most important metric to measure their end-to-end customer experience marketing success.
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Release date
May 2016
Region
United States
Survey time period
Q1 2016
Number of respondents
316 respondents
Special properties
B2B organizations and marketing professionals

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