B2B marketing: leading customer marketing metrics in the U.S. 2016

The statistic shows the leading customer marketing metrics according to B2B marketers in the United States as of the first quarter of 2016. During the survey, 44 percent of responding B2B professionals said that content conversions was the most important metric to measure their end-to-end customer experience marketing success.

Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016

Share of respondents
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Source

Release date

May 2016

Region

United States

Survey time period

Q1 2016

Number of respondents

316 respondents

Special properties

B2B organizations and marketing professionals

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Statistics on "B2B marketing "

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