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Attitudes to selected advertising and marketing messages in France 2013

In general, how do you feel when a brand or a store uses the following communication or advertising messages?

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Source

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Release date

November 2013

Region

France

Survey time period

October 30 to 31, 2013

Number of respondents

1,010 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* These two questions were asked to respondents who owned a smartphone or a tablet, i.e. 62 percent of the survey sample.

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