Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

U.S. sales of the leading flavored malt beverage brands 2018

Sales of the leading flavored malt beverages in the United States in 2018, by brand (in million U.S. dollars)*

by Jan Conway, last edited Aug 9, 2019
U.S. sales of the leading flavored malt beverage brands 2018 Smirnoff was the top selling flavored malt beverage brand (FMBs) in the United States in 2018. The brand generated 298 million dollars in sales, beating out competitors Bud Light Lime PAB and Mike Harder, each with 290 and 283 million dollars in respective sales. In terms of volume sales, Smirnoff was second to Twisted Tea, which had 10.09 million cases of sales to Smirnoff’s 9.67 million.
What makes a beverage an FMB?

Flavored malt beverages are alcoholic beverages which by regulation must be made of 25 percent malt and 7.5 pounds of hops per 100 finished product barrels. Through processing, as much malt, flavor and color as possible is removed (characteristics which are typical of beer) before different flavorings and colorings are added. Flavored malt beverages were born in the 1990’s in an attempt to exploit the tax loophole that taxed malt-based beverages like beer at a lower rate than spirits-based beverages.

C-store sales

Flavored malt beverages are a popular alcoholic drink at convenience stores. After regular beer sales, FMBs were the next best-selling beer-based beverage, ahead of craft beers, cider, and non-alcoholic beer. FMB sales also resulted in the largest gross profit margin among beer sales in convenience stores. Gross profit margin is the percent of revenues that remain after deducting the cost of selling goods.
Show more

Sales of the leading flavored malt beverages in the United States in 2018, by brand (in million U.S. dollars)*

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Spirits consumption in the Great Britain (UK) (Kantar Media TGI)"
  • Spirits and Liqueurs
The most important statistics
  • Whisky
  • Brandy, Cognac, Armagnac & Calvados
  • Gin and Vodka
  • Rum
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.