Twisted was the leading flavored malt beverage brand in the United States in 2022. The brand generated over 886.99 million dollars in sales, beating out competitors Smirnoff and Mike's Harder which had sales of 504 million dollars and 431 million dollars respectively.
What makes a beverage an FMB?
Flavored malt beverages are alcoholic beverages which by regulation must be made of 25 percent malt and 7.5 pounds of hops per 100 finished product barrels. Through processing, as much malt, flavor and color as possible is removed (characteristics which are typical of beer) before different flavorings and colorings are added. Flavored malt beverages were born in the 1990’s in an attempt to exploit the tax loophole that taxed malt-based beverages like beer at a lower rate than spirits-based beverages.
Information Resources Inc. (IRI), Chicago. Total U.S. supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries, and select club and dollar retail chains for the 52 weeks ending January 1, 2023.
Numbers have been rounded to provide a better understanding of the statistic
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Beverage Industry Magazine. (March 31, 2023). Dollar sales of the leading flavored malt beverages in the United States in 2022, by brand (in million U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/
Beverage Industry Magazine. "Dollar sales of the leading flavored malt beverages in the United States in 2022, by brand (in million U.S. dollars)." Chart. March 31, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/
Beverage Industry Magazine. (2023). Dollar sales of the leading flavored malt beverages in the United States in 2022, by brand (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/
Beverage Industry Magazine. "Dollar Sales of The Leading Flavored Malt Beverages in The United States in 2022, by Brand (in Million U.S. Dollars)." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/
Beverage Industry Magazine, Dollar sales of the leading flavored malt beverages in the United States in 2022, by brand (in million U.S. dollars) Statista, https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/ (last visited September 01, 2024)
Dollar sales of the leading flavored malt beverages in the United States in 2022, by brand (in million U.S. dollars) [Graph], Beverage Industry Magazine, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/