Twisted was the leading flavored malt beverage brand in the United States in 2024. The brand generated over 1.2 billion dollars in sales, beating out competitors Smirnoff and Mike's Harder which had sales of 537 million dollars and 455 million dollars respectively.
What makes a beverage an FMB?
Flavored malt beverages are alcoholic beverages which by regulation must be made of 25 percent malt and 7.5 pounds of hops per 100 finished product barrels. Through processing, as much malt, flavor and color as possible is removed (characteristics which are typical of beer) before different flavorings and colorings are added. Flavored malt beverages were born in the 1990’s in an attempt to exploit the tax loophole that taxed malt-based beverages like beer at a lower rate than spirits-based beverages.
Total U.S. supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries, and select club and dollar retail chains for the 52 weeks ending May 19, 2024. Numbers have been rounded to provide a better understanding of the statistic
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Beverage Industry Magazine. (July 9, 2024). Dollar sales of the leading flavored malt beverages in the United States in 2024, by brand (in million U.S. dollars) [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/
Beverage Industry Magazine. "Dollar sales of the leading flavored malt beverages in the United States in 2024, by brand (in million U.S. dollars)." Chart. July 9, 2024. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/
Beverage Industry Magazine. (2024). Dollar sales of the leading flavored malt beverages in the United States in 2024, by brand (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/
Beverage Industry Magazine. "Dollar Sales of The Leading Flavored Malt Beverages in The United States in 2024, by Brand (in Million U.S. Dollars)." Statista, Statista Inc., 9 Jul 2024, https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/
Beverage Industry Magazine, Dollar sales of the leading flavored malt beverages in the United States in 2024, by brand (in million U.S. dollars) Statista, https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/ (last visited October 12, 2024)
Dollar sales of the leading flavored malt beverages in the United States in 2024, by brand (in million U.S. dollars) [Graph], Beverage Industry Magazine, July 9, 2024. [Online]. Available: https://www.statista.com/statistics/427090/us-sales-of-the-leading-progressive-adult-beverage-brands/