Canada: success metrics of digital video campaigns 2015

This statistic shows the responses to a survey about understanding trends and insights in advertising taken among advertising executives in Canada in 2014. During the reported period, 25 percent of advertising executives stated that completed views was the most important success metric for digital videos.

Most important digital video campaign success metrics according to advertising executives in Canada as of March 2015

Share of respondents
Completed views25%
Conversion18%
Brand lift11%
Sales impact10%
CTR10%
Viewability9%
Validated impressions6%
GRP/TRP6%
Inventory quality5%
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Sources

Release date

June 2015

Region

Canada

Survey time period

February 2, 2015 to March 13, 2015

Number of respondents

130 respondents

Special properties

Canadian advertising executives

Supplementary notes

Question: What is the most important success metric for your digital campaign?
CTR - click-thru-rate
GRP/ TRP - gross/ targeted rating point

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Statistics on "Digital entertainment and media in Canada"

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