Time spent reading marketing e-mail in the UK 2015, by device and OS type

This statistic displays the length of time spent on average reading marketing e-mails in the United Kingdom (UK) in the first quarter of 2015, broken down by device type and OS. According to the source, 69 percent of Kindle Fire users on average spent 15 seconds or longer reading marketing e-mails.

Length of time spent reading marketing e-mails in the United Kingdom (UK) in the first quarter of 2015, by device and OS type*

0-3 seconds3-15 seconds15+ seconds
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Source

Release date

June 2015

Region

United Kingdom

Survey time period

January 2015 to March 2015

Supplementary notes

* Represents activity on Movable Ink's platform, broader industry metrics may vary; numbers may not add up to device totals due to rounding

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