In 2021, Warner Bros. Discovery spent around 465 million U.S. dollars on measured media advertising for its streaming service Discovery+ in the United States. Walt Disney Co. invested nearly 270 million U.S. dollars in promoting Disney+. Netflix, the most popular video streaming platform in the U.S., recorded a total of 76 million U.S. dollars spent on measured media advertising.
Streaming services with the highest advertising spending in the United States in 2021
(in million U.S. dollars)
Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 27, 2022). Streaming services with the highest advertising spending in the United States in 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1328564/streaming-services-ad-spend-usa/
Advertising Age. "Streaming services with the highest advertising spending in the United States in 2021 (in million U.S. dollars)." Chart. July 27, 2022. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1328564/streaming-services-ad-spend-usa/
Advertising Age. (2022). Streaming services with the highest advertising spending in the United States in 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1328564/streaming-services-ad-spend-usa/
Advertising Age. "Streaming Services with The Highest Advertising Spending in The United States in 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1328564/streaming-services-ad-spend-usa/
Advertising Age, Streaming services with the highest advertising spending in the United States in 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1328564/streaming-services-ad-spend-usa/ (last visited November 09, 2024)
Streaming services with the highest advertising spending in the United States in 2021 (in million U.S. dollars) [Graph], Advertising Age, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1328564/streaming-services-ad-spend-usa/
