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Publishers: barriers to programmatic advertising adoption in Europe 2016

This statistic displays the barriers to the adoption of programmatic advertising technology for publishers in Europe in 2016. Of publishers, 46 percent responded they struggled to hire people with the right skill set.

Barriers to the adoption of programmatic advertising technology for publishers in Europe in 2016

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Source

Release date

June 2016

Region

Europe

Survey time period

March to May 2016

Number of respondents

302 respondents

Special properties

publishers

Supplementary notes

The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."

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