This statistic shows the leading reasons visitors of events like the presence of brands at fairs in the Netherlands. Fair visitors were asked to answer the question: "Why do you like the presence of manufacturers, brands an products at a fair?". Roughly ten percent of the respondents said, they like the attendance of brands to gain information.
Why do you like the presence of manufacturers, brands and products at a fair?
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Why do you like the presence of manufacturers, brands and products at a fair?
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the source does not specify the date of the survey; 20 percent of the respondents was male, 80 percent was female; respondents visited an event or fair in the past year*
Method of interview
Online survey
Supplementary notes
* In the year following up to the survey, the respondents visited one of the following events or fairs:
50PlusBeurs, Country & Christmas Fair, De Nationale GezondheidsBeurs, Beurs Eigen Huis, Flavourites Live, Huishoudbeurs, Landgoedfair, Libelle Zomerweek, Margriet Winter Fair, Motorbeurs Utrecht, Tina-dag, Vakantiebeurs, vt wonen&design beurs, Winter-Fair in Ahoy
This question was phrased by the source as follows: ''Kunt u aangeven waarom u de aanwezigheid van fabrikanten, merken en producten leuk vindt?"
According to the source, these are all events where "companies or brands can present themselves to the customer".
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Sanoma, & SBS Broadcasting. (June 29, 2016). Why do you like the presence of manufacturers, brands and products at a fair? [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/618412/leading-reasons-visitors-like-the-presence-of-brands-at-fairs-in-the-netherlands/
Sanoma, und SBS Broadcasting. "Why do you like the presence of manufacturers, brands and products at a fair?." Chart. June 29, 2016. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/618412/leading-reasons-visitors-like-the-presence-of-brands-at-fairs-in-the-netherlands/
Sanoma, SBS Broadcasting. (2016). Why do you like the presence of manufacturers, brands and products at a fair?. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/618412/leading-reasons-visitors-like-the-presence-of-brands-at-fairs-in-the-netherlands/
Sanoma, and SBS Broadcasting. "Why Do You like The Presence of Manufacturers, Brands and Products at a Fair?." Statista, Statista Inc., 29 Jun 2016, https://www.statista.com/statistics/618412/leading-reasons-visitors-like-the-presence-of-brands-at-fairs-in-the-netherlands/
Sanoma & SBS Broadcasting, Why do you like the presence of manufacturers, brands and products at a fair? Statista, https://www.statista.com/statistics/618412/leading-reasons-visitors-like-the-presence-of-brands-at-fairs-in-the-netherlands/ (last visited April 02, 2025)
Why do you like the presence of manufacturers, brands and products at a fair? [Graph], Sanoma, & SBS Broadcasting, June 29, 2016. [Online]. Available: https://www.statista.com/statistics/618412/leading-reasons-visitors-like-the-presence-of-brands-at-fairs-in-the-netherlands/
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