Attitude towards brands using ethnic language among Chinesa and Asian Canadians 2015

The statistic presents the perception of brands using ethnic language according to Chinese and South Asian consumers in Canada as of July 2015. The survey results show, that 39 percent of South Asian Canadians and 48 percent of Chinese Canadians living in Toronto and Vancouver felt closer to brands that used their native languages for communicating with consumers.

Perception of brands using ethnic language according to Chinese and South Asian consumers in Canada as of July 2015

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Sources

Release date

March 2016

Region

Canada

Survey time period

June and July, 2015

Number of respondents

1,250 respondents

Age group

14-59 years

Special properties

among Chinese and South Asian respondents from Toronto and Vancouver

Method of interview

Telephone interviews and online survey

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Statistics on "Brands in Canada"

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