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Leading goals of influencer marketing worldwide as of 1st quarter 2018

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Goals of influencer marketing 2018 The graph shows the leading goals of influencer marketing worldwide as of the first quarter of 2018. Among the surveyed marketers employing influencers, 69 percent stated that improving brand advocacy was a goal of their influencer marketing campaigns.
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Description

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The graph shows the leading goals of influencer marketing worldwide as of the first quarter of 2018. Among the surveyed marketers employing influencers, 69 percent stated that improving brand advocacy was a goal of their influencer marketing campaigns.
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Release date
June 2018
Region
Worldwide
Survey time period
Q1 2018
Number of respondents
38 respondents
Special properties
marketers from WFA memmber companies employing influencer marketing
Method of interview
Online survey
Supplementary notes
Question: What are the top goals your company wants to achieve through online influencer marketing? (Select top three).
The source does not provide the exact survey date.
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