According to a survey carried out among marketers and creators in the United States and released in February 2022, 38 percent of respondents said sales were their main goal for 2022 when it came to influencer marketing. This was followed by 29 percent of respondents citing brand awareness, while brand engagement rounded out the top three with 24 percent.
Leading goals of influencer marketing according to marketers in the United States as of February 2022
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Statistics on Influencer marketing in the United States
Overview
7
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024
- Premium Statistic Influencer marketing expenditure growth in the U.S. 2019-2023
- Premium Statistic Influencer marketing spending in the U.S. 2022, by platform
- Premium Statistic Influencer marketing penetration rate in the U.S. 2020-2025
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2022
Budget & costs
5
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2023
- Premium Statistic Change in influencer marketing budgets in the U.S. 2021
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by gender
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by ethnicity
- Premium Statistic Influencers who would work with brands for free products in the U.S. 2022
Doing business
6
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024, by platform
- Premium Statistic Goals of influencer marketing in the U.S. 2022
- Premium Statistic Performance of influencer content compared to brand-created content in the U.S. 2021
- Premium Statistic Shoppability functions used in Instagram influencer marketing in the U.S. 2021
- Premium Statistic Usage of shoppability in influencer marketing in the U.S. 2021
Market leaders
8
- Premium Statistic Most mentioned brands on English-language Instagram worldwide 2021
- Premium Statistic Most talked about brands on TikTok worldwide 2021
- Premium Statistic Highest-earning YouTube stars 2021
- Premium Statistic Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
- Premium Statistic Most talked about brands on Instagram in the U.S. 2021
- Premium Statistic Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Premium Statistic TikTok influencer marketing content types in the U.S. & Canada 2022
- Premium Statistic Fastest growing U.S. TikTok influencers 2021, by new followers
Consumer perspective
8
- Premium Statistic Marketing channels influencing online purchase decisions in the U.S. 2022
- Premium Statistic Main purchase recommendation sources in the U.S. 2022, by generation
- Premium Statistic Consumer reactions to brands incorporating UCG in marketing U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception in the U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception U.S. 2022, by gender
- Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
- Premium Statistic Ways influencer content impacts brand perception of consumers in the U.S. 2022
- Basic Statistic Consumers following at least one virtual influencer U.S. 2022, by age group
Further related statistics
18
- Leading methods of disclosing branded content in influencer marketing 2018
- Influencer social video posts share in 2018, by tier and platform
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Leading ways to find influencers by marketers in the U.S. 2019
- Profit or loss of Tourn International AB 2015-2019
- Share of Instagram influencers in Russia in 2019, by gender and age
- Brazil: Instagram influencers 2021, by gender
- Engagement rate among Instagram influencers in Mexico 2021, by profile size
- Engagement per post of leading sport and fitness influencers on Instagram 2020
- Important revenue sources for business growth according to CMOs worldwide 2018
- Impact of social media influencers on purchasing South Korea 2020
- Goals of content marketing worldwide 2022
- Amounts spent on purchases influenced by online influencers in Canada 2018
- Share of influencers who would make paid endorsement for other parties U.S. 2020
- Latin America: healthcare trust building factors 2018
- Distribution of Instagram influencers in Malaysia in 2020, by gender
- Top beauty influencers in Indonesia 2018 by Influencer Score
- Share of people buying an item due to influencer endorsement Vietnam 2020, by gender
Further Content: You might find this interesting as well
Statistics
- Leading methods of disclosing branded content in influencer marketing 2018
- Influencer social video posts share in 2018, by tier and platform
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Leading ways to find influencers by marketers in the U.S. 2019
- Profit or loss of Tourn International AB 2015-2019
- Share of Instagram influencers in Russia in 2019, by gender and age
- Brazil: Instagram influencers 2021, by gender
- Engagement rate among Instagram influencers in Mexico 2021, by profile size
- Engagement per post of leading sport and fitness influencers on Instagram 2020
- Important revenue sources for business growth according to CMOs worldwide 2018
- Impact of social media influencers on purchasing South Korea 2020
- Goals of content marketing worldwide 2022
- Amounts spent on purchases influenced by online influencers in Canada 2018
- Share of influencers who would make paid endorsement for other parties U.S. 2020
- Latin America: healthcare trust building factors 2018
- Distribution of Instagram influencers in Malaysia in 2020, by gender
- Top beauty influencers in Indonesia 2018 by Influencer Score
- Share of people buying an item due to influencer endorsement Vietnam 2020, by gender
Aspire. (February 1, 2022). Leading goals of influencer marketing according to marketers in the United States as of February 2022 [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/666426/goals-influencer-marketing/
Aspire. "Leading goals of influencer marketing according to marketers in the United States as of February 2022." Chart. February 1, 2022. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/666426/goals-influencer-marketing/
Aspire. (2022). Leading goals of influencer marketing according to marketers in the United States as of February 2022. Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/666426/goals-influencer-marketing/
Aspire. "Leading Goals of Influencer Marketing According to Marketers in The United States as of February 2022." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/666426/goals-influencer-marketing/
Aspire, Leading goals of influencer marketing according to marketers in the United States as of February 2022 Statista, https://www.statista.com/statistics/666426/goals-influencer-marketing/ (last visited March 27, 2023)
Leading goals of influencer marketing according to marketers in the United States as of February 2022 [Graph], Aspire, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/666426/goals-influencer-marketing/