Goals of influencer marketing 2018

The graph shows the leading goals of influencer marketing worldwide as of the first quarter of 2018. Among the surveyed marketers employing influencers, 69 percent stated that improving brand advocacy was a goal of their influencer marketing campaigns.

Leading goals of influencer marketing worldwide as of 1st quarter 2018

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Source

Release date

June 2018

Region

Worldwide

Survey time period

Q1 2018

Number of respondents

38 respondents

Special properties

marketers from WFA memmber companies employing influencer marketing

Method of interview

Online survey

Supplementary notes

Question: What are the top goals your company wants to achieve through online influencer marketing? (Select top three).
The source does not provide the exact survey date.

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Statistics on "Influencer marketing"

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