Goals of influencer marketing in the U.S. 2022

Published by Valentina Dencheva, Jan 6, 2023
According to a survey carried out among marketers and creators in the United States and released in February 2022, 38 percent of respondents said sales were their main goal for 2022 when it came to influencer marketing. This was followed by 29 percent of respondents citing brand awareness, while brand engagement rounded out the top three with 24 percent.

Leading goals of influencer marketing according to marketers in the United States as of February 2022

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Release date

February 2022

Region

United States

Survey time period

as of February 1, 2022

Number of respondents

1,000 respondents

Special properties

among marketers and creators

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Statistics on " Influencer marketing in the United States "

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Statistics on Influencer marketing in the United States

Overview

7

Budget & costs

5

Doing business

6

Market leaders

8

Consumer perspective

8

Further related statistics

18

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram marketing and advertisingContent marketingInfluencer marketing worldwide
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