Average number of video and image post user interactions on Instagram as of July 2017, by profile size

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Image postsVideo posts
1-1k fans4240
1k-10k fans10388
10k-100k fans627444
100k to 1m fans4,1732,743
1m-10m fans36,30426,469
10m+ fans385,555207,340

© Statista 2017

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Description Source More information
This statistic presents the comparison of video and image post user interactions on Instagram as of July 2017, broken down by profile size. According to the source, image posts of brands whose profile reached between 10 thousand and 100 thousand fans lead to an average of 627 user interactions per post.
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Release date
August 2017
Survey time period
July 2017
Special properties
own posts only
Supplementary notes
Data is based on 29,385 brand pages as of July 2017.

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