Distribution of stories posted by brands to Snapchat as of 2nd quarter 2017, by media type and industry

Snapchat: brand story posts 2017, by media type and industry This statistic presents the distribution of story posts by brands on Snapchat as of the second quarter of 2017, sorted by media type and industry. As of the measured period, video content accounted for 72 percent of brand posts in the travel and leisure segment. In contrast, 63 percent of luxury brand Snapchat posts were images.
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ImageVideo
Luxury goods63%37%
Food & beverage59%41%
Fashion & lifestyle56%44%
Education51%49%
Advertising & marketing49%51%
SaaS47%53%
Publishing44%56%
Retailer42%58%
Other consumer goods42%58%
Beauty37%63%
Other consumer services37%63%
Broadcasting & entertainment36%64%
Travel & leisure28%72%
Non-governmental organization26%74%
ImageVideo
Luxury goods63%37%
Food & beverage59%41%
Fashion & lifestyle56%44%
Education51%49%
Advertising & marketing49%51%
SaaS47%53%
Publishing44%56%
Retailer42%58%
Other consumer goods42%58%
Beauty37%63%
Other consumer services37%63%
Broadcasting & entertainment36%64%
Travel & leisure28%72%
Non-governmental organization26%74%

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Description Source More information
This statistic presents the distribution of story posts by brands on Snapchat as of the second quarter of 2017, sorted by media type and industry. As of the measured period, video content accounted for 72 percent of brand posts in the travel and leisure segment. In contrast, 63 percent of luxury brand Snapchat posts were images.
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Release date
August 2017
Region
Worldwide
Survey time period
Q2 2017
Special properties
based on an analysis of more than 1,100 brands, 32,000 stories and a total of 246,000 Snaps
Supplementary notes
Values may not add up to 100 percent due to rounding.

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