Snapchat: brand story posts 2016-2017, by media type

This statistic presents the distribution of story posts by brands on Snapchat as of the second quarter of 2017, sorted by media type. As of the last measured period, video accounted for 57 percent of brand posts on the social network.

Distribution of stories posted by brands to Snapchat from 1st quarter 2016 to 2nd quarter 2017, by media type

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Source

Release date

August 2017

Region

Worldwide

Survey time period

Q1 2016 to Q2 2017

Special properties

based on an analysis of more than 1,100 brands, 32,000 stories and a total of 246,000 Snaps

Supplementary notes

Values may not add up to 100 percent due to rounding.

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