Distribution of stories posted by brands to Snapchat from 1st quarter 2016 to 2nd quarter 2017, by media type

Snapchat: brand story posts 2016-2017, by media type This statistic presents the distribution of story posts by brands on Snapchat as of the second quarter of 2017, sorted by media type. As of the last measured period, video accounted for 57 percent of brand posts on the social network.
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ImageVideo
Q1'1646%54%
Q2 '1645%55%
Q3 '1640%60%
Q4 '1640%60%
Q1 '1741%59%
Q2 '1743%57%
ImageVideo
Q1'1646%54%
Q2 '1645%55%
Q3 '1640%60%
Q4 '1640%60%
Q1 '1741%59%
Q2 '1743%57%
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Description Source More information
This statistic presents the distribution of story posts by brands on Snapchat as of the second quarter of 2017, sorted by media type. As of the last measured period, video accounted for 57 percent of brand posts on the social network.
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Release date
August 2017
Region
Worldwide
Survey time period
Q1 2016 to Q2 2017
Special properties
based on an analysis of more than 1,100 brands, 32,000 stories and a total of 246,000 Snaps
Supplementary notes
Values may not add up to 100 percent due to rounding.

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