Snapchat: story posting frequency by weekday 2017

This statistic presents the distribution of brand story posts on Snapchat as of the second quarter of 2017, sorted by weekday. As of the measured period, 16 percent of brand posts were posted on Thursdays, whereas Mondays only accounted for ten percent of brand posts.

Distribution of stories posted by brands to Snapchat as of 2nd quarter 2017, by weekday

Share of stories
Monday10%
Tuesday14%
Wednesday15%
Thursday16%
Friday17%
Saturday17%
Sunday11%
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Source

Release date

August 2017

Region

Worldwide

Survey time period

Q2 2017

Special properties

based on an analysis of more than 1,100 brands, 32,000 stories and a total of 246,000 Snaps

Supplementary notes

Values may not add up to 100 percent due to rounding.

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