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U.S. SMB digital presence and social media usage 2015

Digital and social media presence of small and medium-sized businesses in the United States as of September 2015

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About This Statistic

This statistic presents the digital and social media presence of small and medium-sized businesses in the United States as of September 2015. During the survey, RBC Capital Markets found that 58 percent of responding SMBs also actively maintained a Facebook account and nine percent of respondents replied to reviews on Yelp.

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Social media platforms used by marketers worldwide 2017

Social media platforms used by marketers worldwide 2017

Benefits of social media marketing worldwide 2017

Benefits of social media marketing worldwide 2017

U.S. digital marketing spending growth 2014-2019, by segment

U.S. digital marketing spending growth 2014-2019, by segment

Social media: revenue of selected companies 2016

Social media: revenue of selected companies 2016

Most important social media platforms for marketers worldwide 2017

Most important social media platforms for marketers worldwide 2017

Future use of social media among marketers worldwide by platform 2017

Future use of social media among marketers worldwide by platform 2017

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Statistics on "Social media marketing in the U.S."

Overview

The most important statistics

Revenue of selected social media companies from 2014 to 2016 (in million U.S. dollars)Social media: revenue of selected companies 2016
Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2016
Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2015-2021

Corporate use

The most important statistics

Do you use social media to market your business?Global share of businesses using social media marketing 2011-2015
Which of the following tactics do you currently spend your marketing dollars on?Marketing channels U.S. small businesses invest in 2016
Marketing implementation of social media profiles among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media profiles marketing adoption among SMEs in the U.S. 2016
Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
Which social media platform(s) do you use to market your business?Social media platforms used by marketers worldwide 2017
What is the single, most important social platform for your business?Most important social media platforms for marketers worldwide 2017
Do you agree with the statement: "I have integrated social media into my traditional marketing activities"?Integration of social media into the marketing mix worldwide 2016
Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017

Objectives & tactics

The most important statistics

Leading social media marketing objectives worldwide as of October 2015Leading social media marketing objectives worldwide 2015
Expectations local merchants had of their social media marketing efforts in the United States in 2014SMBs in the U.S. - social media marketing expectations 2014
How do you attract customers to connect with your brand's social media account(s)?Methods brands use for attracting social media followers worldwide 2015
Number of social media posts per company per week worldwide as of February 2015, by industryNumber of social media posts per company per week 2015, by industry
Number of social media posts per company per week worldwide as of February 2015, by company sizeNumber of social media posts per company per week 2015, by size
Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
Issues with social media marketing local merchants encountered in the United States as of June 2014SMBs in the U.S. - issues with social media 2014
Do you outsource any of your social media marketing efforts?Outsourcing social media marketing worldwide 2014

Effectiveness

The most important statistics

Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
How do you rate the success of social media to achieve important marketing objectives?Effectiveness of social media marketing worldwide 2015
Has any interaction you have had with your favourite brand on social media driven you to buy more?U.S. social media brand interaction buying influence 2014
Social media most likely to influence purchase decision according to consumers in the Unites States in 2014, by typeInfluence marketing: U.S. social media influencing purchase 2014
Number of interactions companies generated per social media post worldwide as of March 2015, by industryNumber of interactions per social media post 2015, by industry
Median number of social media followers companies attracted worldwide as of January 2015, by industryNumber of social media followers 2015, by industry
Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?Ability to measure social media marketing ROI worldwide 2017
What are the benefits of using social media for marketing purposes?Benefits of social media marketing worldwide 2017

Consumer use

The most important statistics

Number of selected social network users in the United States as of January 2015 (in millions)Social network audiences in the United States 2015
Distribution of time spent on social media content in the United States as of December 2016, by platformShare of U.S. social media minutes 2016, by platform
Social media platforms preferred as a customer service outlet in the U.S. in 2015, by generation* Preferred social media platform for customer service U.S. 2015, by generation
Consumers in the U.S. who would interact with customer service using social media in 2015, by generation* Use of social media as a customer service outlet in the U.S. 2015, by generation
Share of social media users who would describe selected networks as trustworthy in the United States as of November 2014Trustworthy social networks according to users in the U.S. 2014
Share of social media users who would describe selected networks as informative in the United States as of November 2014Informative social networks according to users in the U.S. 2014

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