Snapchat: brand story completion rate 2017, by industry

This statistic presents the completion rate of story posts by brands on Snapchat as of the second quarter of 2017, sorted by industry. As of the measured period, the food and beverage industry was ranked first with an overall brand story completion rate of 95 percent. According to the source, shorter stories lead to better completion rates.

Average brand story completion rate on Snapchat as of 2nd quarter 2017, by industry

Brand story completion rate
Food & beverage95%
Travel & leisure91%
Advertising & marketing91%
Other consumer goods91%
Broadcasting & entertainment90%
Luxury goods89%
Fashion & lifestyle88%
Other consumer services88%
Non-governmental organization87%
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Release date

August 2017



Survey time period

Q1 2016 to Q2 2017

Special properties

based on an analysis of more than 1,100 brands, 32,000 stories and a total of 246,000 Snaps

Supplementary notes

Values may not add up to 100 percent due to rounding.

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