Average weekly Facebook brand posts 2021, by vertical

In 2021, the average number of weekly brand posts on Facebook was 5.5 across all examined verticals. The leading media brands produced an average of 53.5 posts on their social network every week. In contrast, food and beverage brands generated an average of 2.5 posts weekly. Additionally, whilst Influencers posted fewer than the average amount of posts per week, they generated the highest level of engagement of all monitored industries.