U.S. Amazon Prime membership penetration 2017, by income

Share of online consumers in the United States who are Amazon Prime members as of July 2017, by household income

U.S. Amazon Prime membership penetration 2017, by income This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the most recent survey period in July 2017, it was found that 59 percent of respondents with an income of 75,000 to 99,999 U.S. dollars had an Amazon Prime membership.
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Share of online consumers in the United States who are Amazon Prime members as of July 2017, by household income

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Share of respondents
Less than 25K USD36%
25,000 - 39,999 USD44%
40,000 - 49,999 USD46%
50,000 - 74,999 USD53%
75,000 - 99,999 USD59%
100,000 - 124,999 USD59%
125,000 - 149,999 USD63%
150,000 or more USD70%
Share of respondents
Less than 25K USD36%
25,000 - 39,999 USD44%
40,000 - 49,999 USD46%
50,000 - 74,999 USD53%
75,000 - 99,999 USD59%
100,000 - 124,999 USD59%
125,000 - 149,999 USD63%
150,000 or more USD70%
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This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the most recent survey period in July 2017, it was found that 59 percent of respondents with an income of 75,000 to 99,999 U.S. dollars had an Amazon Prime membership.
Show more
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