How do you measure the success of an e-mail campaign?

Loading statistic...
Share of respondents
Number of opens37.4%
Amount of revenue created27.3%
Number of clicks26%
I do not currently measure the success of my e-mial campaigns7.5%
Number fo susbcribers1.7%

© Statista 2017

Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Description Source More information
This statistic presents information on the leading methods of e-mail marketing success measurement as of December 2015. It was found that 37.4 percent of respondents said they measure their e-mail marketing campaigns' effectiveness by looking at the number of clicks.
Show more
Release date
January 2016
Region
Worldwide
Survey time period
November 25 to December 9, 2015
Number of respondents
456 respondents
Special properties
respondents from the Campaigner customer base; broader industry metrics may vary
Method of interview
Online survey

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "E-mail marketing in the U.S."

  • Overview
  • Use & strategy
The most important statistics
  • Effectiveness & metrics
The most important statistics
  • E-mail advertising
  • Mobile e-mail marketing
The most important statistics
  • Personalization
The most important statistics
  • Consumer perception & behavior
  • Spam

Related Studies: Available to Download in PDF or PPTX Format

E-mail marketing in the U.S.

All Information
in one Presentation

E-mail marketing in the U.S.

Everything On "E-mail marketing in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions