How do you measure the success of an e-mail campaign?

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Share of respondents
Number of opens37.4%
Amount of revenue created27.3%
Number of clicks26%
I do not currently measure the success of my e-mial campaigns7.5%
Number fo susbcribers1.7%
© Statista 2017

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About This Statistic

This statistic presents information on the leading methods of e-mail marketing success measurement as of December 2015. It was found that 37.4 percent of respondents said they measure their e-mail marketing campaigns' effectiveness by looking at the number of clicks.

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