Leading methods of e-mail marketing success measurement in 2015

This statistic presents information on the leading methods of e-mail marketing success measurement as of December 2015. It was found that 37.4 percent of respondents said they measure their e-mail marketing campaigns' effectiveness by looking at the number of clicks.

Leading methods of e-mail marketing campaign success measurement worldwide as of December 2015

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Source

Release date

January 2016

Region

Worldwide

Survey time period

November 25 to December 9, 2015

Number of respondents

456 respondents

Special properties

respondents from the Campaigner customer base; broader industry metrics may vary

Method of interview

Online survey

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Statistics on "E-mail marketing "

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