Share of individuals taking note of weekly paper or magazine advertising in Sweden from 2008 to 2018, by age
Individuals taking note of weekly paper or magazine ads in Sweden 2008-2018, by age
This statistic shows a survey on the share of individuals taking note of weekly paper or magazine advertising in Sweden from 2008 to 2018, by age. In 2018, one percent of Swedes aged 9 to 14 years stated to take note of weekly paper or magazine advertising.
Share of individuals taking note of weekly paper or magazine advertising in Sweden from 2008 to 2018, by age
9-14 years15-24 years25-44 years45-64 years65-79 years
20181%2%2%4%7%
20171%3%4%4%6%
20161%2%3%6%6%
20151%2%5%5%7%
2014 2%2%4%5%6%
2013 0%2%4%6%6%
2012 2%5%7%8%10%
2011 3%6%8%10%11%
2010 4%5%8%9%9%
2009 6%8%11%11%15%
2008 8%12%18%17%15%
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Source

Release date

May 2019

Region

Sweden

Survey time period

2008 to 2018

Number of respondents

6,094 respondents*

Age group

9-79 years

Method of interview

Telephone interview

Supplementary notes

* refers to 2018. The number of respondents may differ for previous years.

This question was phrased by the source as follows: "Tog du igår del av reklam eller annonser i något av följande medier?"

Individuals taking note of weekly paper or magazine ads in Sweden 2008-2018, by age
This statistic shows a survey on the share of individuals taking note of weekly paper or magazine advertising in Sweden from 2008 to 2018, by age. In 2018, one percent of Swedes aged 9 to 14 years stated to take note of weekly paper or magazine advertising.
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