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Import value of cosmetics, skincare and beauty care products Singapore 2011-2020

In 2020, the total import value of cosmetics, skincare, and beauty products to Singapore amounted to 2.9 billion U.S. dollars. Singapore's cosmetics and personal care imports had been increasing in value in the past ten years.

Singaporean beauty market

Singapore imported approximately 1.36 billion U.S. dollars worth of cosmetics from France, making it the leading country for cosmetic imports to Singapore in 2020, followed by Japan and the USA. This is caused by the well-established beauty market and brands that originate from those countries.

The Korean wave

The popularity of Korean beauty products has risen worldwide. Based on a survey conducted in 2019 on the origins of personal care products in Singapore, a majority of the respondents stated that they use K-beauty products since they meet their skincare needs. The rise in popularity could also be attributed to the marketing decisions the brands made towards the Asian demographic.

Total import value of the skincare and cosmetics market in Singapore from 2011 to 2020

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Release date

March 2021



Survey time period

2011 to 2020

Supplementary notes

The source did not provide a date of publication. The date used is the date of last access,

The data is for the HS code 3304, cosmetic and toilet preparations; beauty, make-up and skin care preparations (excluding medicaments, including sunscreen or sun tan preparations), manicure or pedicure preparations).

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