Singapore: import value of cosmetics and toiletries 2021

In 2021, the total import value of cosmetics, skincare, and beauty products to Singapore amounted to 3.09 billion U.S. dollars. Singapore's cosmetics and personal care imports had been increasing in value in the past ten years.

Singapore's beauty market

Singapore imported approximately 1.39 billion U.S. dollars worth of cosmetics from France, making it the leading country for cosmetic imports to Singapore in 2021, followed by Japan and the USA. This is caused by the well-established beauty market and brands that originate from those countries.

The Korean wave

The popularity of Korean beauty products has risen worldwide. Based on a survey conducted in 2019 on the origins of personal care products in Singapore, a majority of the respondents stated that they use K-beauty products since they meet their skincare needs. The rise in popularity could also be attributed to the marketing decisions the brands made towards the Asian demographic.

Total import value of the skincare and cosmetics market in Singapore from 2012 to 2021 (in billion U.S. dollars)

Characteristic	Value of imports in billion U.S. dollars
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Release date

September 2022

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Region

Singapore

Survey time period

2012 to 2021

Supplementary notes

The source did not provide a date of publication. The date used is the date of last access,

The data is for the HS code 3304, cosmetic and toilet preparations; beauty, make-up and skin care preparations (excluding medicaments, including sunscreen or sun tan preparations), manicure or pedicure preparations).

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