In 2020, revenue generated from station break advertising accounted for around 75 percent of all advertising revenue generated on cable TV system operator (SO). A further around 22 percent was generated via video on demand (VOD).
Distribution of cable TV system operator advertising revenue in South Korea from 2015 to 2020 with forecasts for 2021 and 2022, by format
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Statistics on TV advertising in the United States
Overview
7
- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic TV advertising spending in the U.S. 2011-2026
- Premium Statistic TV advertising spending change in the U.S. 2019-2026
- Premium Statistic National primetime TV upfront ad sales in the U.S. 2008-2023
- Premium Statistic Upfront TV ad spend in the U.S. 2019-2023
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
- Premium Statistic Expected changes in TV advertising budgets in the U.S. 2021, by platform
Leading advertisers
5
- Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2021
- Premium Statistic Largest advertisers on cable TV networks in the U.S. 2021
- Premium Statistic Highest reaching advertisers at the Academy Awards 2022, by household reach
- Premium Statistic Largest Super Bowl advertisers 2022
- Premium Statistic Estimated weekly TV ad spend of U.S. companies November 2022
Connected TV
8
- Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
- Premium Statistic Connected TV ad spend in the U.S. 2019-2026
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic CTV ad spend share in the U.S. 2019-2022, by company
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad views in the U.S. 2020-2022, by device
- Premium Statistic Benefits of CTV advertising in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the U.S. 2022
Consumer attitudes
8
- Premium Statistic Media where consumers recall ads in the U.S. 2021
- Premium Statistic TV ads perception and attitudes among U.S. adults 2021
- Premium Statistic Share of adults who find linear TV ads to be effective in the U.S. 2021
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by generation
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by ethnicity
- Premium Statistic Share of adults who find linear TV ads to be targeting them in the U.S. 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
Further related statistics
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- Cable TV ad revenue in South Korea 2016-2022, by format
- Cable TV ad revenue in South Korea 2014-2022
- Leading local cable TV markets in the U.S. 2018, by direct response spots
- China: annual growth of TV and radio ad revenue 2011-2015
- Air time revenue of U.S. television broadcasters 2010-2021
- Local video ad revenue in the U.S. 2019, by medium
- Local video ad revenue in the U.S. 2019, by medium
- Price of a 30-second TV commercial during major sporting events in the U.S. in 2011
- Distribution of terrestrial TV advertising revenue in South Korea 2015-2022, by type
- Local cable TV ad revenue in the U.S. 2010-2019
- Cable TV ad revenue in the U.S. 2010-2019
- U.S. top ad categories on cable TV entertainment shows in 2016, by ad spend
- Short-form DRTV advertising campaigns in the U.S. 2011-2017
- Short-form DRTV quarterly spend in the U.S. 2010-2017
- Spend on short-form DRTV ad campaigns in the U.S. 2011-2017
- Long-form DRTV ad spend in the U.S. 2005-2017
Further Content: You might find this interesting as well
Statistics
- Cable TV ad revenue in South Korea 2016-2022, by format
- Cable TV ad revenue in South Korea 2014-2022
- Leading local cable TV markets in the U.S. 2018, by direct response spots
- China: annual growth of TV and radio ad revenue 2011-2015
- Air time revenue of U.S. television broadcasters 2010-2021
- Local video ad revenue in the U.S. 2019, by medium
- Local video ad revenue in the U.S. 2019, by medium
- Price of a 30-second TV commercial during major sporting events in the U.S. in 2011
- Distribution of terrestrial TV advertising revenue in South Korea 2015-2022, by type
- Local cable TV ad revenue in the U.S. 2010-2019
- Cable TV ad revenue in the U.S. 2010-2019
- U.S. top ad categories on cable TV entertainment shows in 2016, by ad spend
- Short-form DRTV advertising campaigns in the U.S. 2011-2017
- Short-form DRTV quarterly spend in the U.S. 2010-2017
- Spend on short-form DRTV ad campaigns in the U.S. 2011-2017
- Long-form DRTV ad spend in the U.S. 2005-2017
KOBACO. (December 29, 2021). Distribution of cable TV system operator advertising revenue in South Korea from 2015 to 2020 with forecasts for 2021 and 2022, by format [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/663766/south-korea-cable-tv-ad-revenue-format/
KOBACO. "Distribution of cable TV system operator advertising revenue in South Korea from 2015 to 2020 with forecasts for 2021 and 2022, by format." Chart. December 29, 2021. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/663766/south-korea-cable-tv-ad-revenue-format/
KOBACO. (2021). Distribution of cable TV system operator advertising revenue in South Korea from 2015 to 2020 with forecasts for 2021 and 2022, by format. Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/663766/south-korea-cable-tv-ad-revenue-format/
KOBACO. "Distribution of Cable Tv System Operator Advertising Revenue in South Korea from 2015 to 2020 with Forecasts for 2021 and 2022, by Format." Statista, Statista Inc., 29 Dec 2021, https://www.statista.com/statistics/663766/south-korea-cable-tv-ad-revenue-format/
KOBACO, Distribution of cable TV system operator advertising revenue in South Korea from 2015 to 2020 with forecasts for 2021 and 2022, by format Statista, https://www.statista.com/statistics/663766/south-korea-cable-tv-ad-revenue-format/ (last visited March 25, 2023)
Distribution of cable TV system operator advertising revenue in South Korea from 2015 to 2020 with forecasts for 2021 and 2022, by format [Graph], KOBACO, December 29, 2021. [Online]. Available: https://www.statista.com/statistics/663766/south-korea-cable-tv-ad-revenue-format/