Reasons for the decreased success of content marketing in Denmark 2019

This statistic shows the results of a survey on factors for the decreased success of content marketing in Denmark in 2019. During the survey period, 53 percent of Danish respondents stated that there was not enough time devoted to content marketing campaigns.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.

Which factors contributed to your company's decreased success of content marketing?

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Sources

Release date

March 2019

Region

Denmark

Survey time period

February 2019

Number of respondents

465 respondents

Special properties

Respondents, who indicated to work with content marketing

Supplementary notes

This question was phrased by the source as follows: "Hvilke faktorer er medvirkende til, at din organisation er forhindret i at få succes med content marketing (i forhold til sidste år)?"

Multiple answers were possible.

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