Italy: main channels to look for influencers in marketing 2019

The graph depicts the result of a survey on the main channels used to search for influencer in the IM (influencer marketing) in Italy in 2019. Social networks were by far the most preferred way to conduct the search, while more specific tools, as for instance social listening, were not so common. On the other hand, as of 2019, old-style strategies as word-of-mouth were still quite widespread.
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How do you carry out the search for influencers for marketing?
Share of respondents
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