Most important attributes of marketing teams ranked by average score in Spain 2015

Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance

Most important attributes of marketing teams ranked by average score in Spain 2015 This statistic shows the attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance on a scale from 1 to 5. According to the results of the survey conducted between June and September 2015, the contribution to research was the most important attribute within marketing teams, followed by product information with an average score of 3.67.
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Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance

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Average score on a scale from 1 to 5
Contribution to research3.83
Product information
(Argumentation and documentation)
3.67
Website3.56
Professional presentations and events3.23
Professional media campaigns3.02
Newsletters/advertising emails 2.78
Awards2.4
Travels2.1
Promotional gifts1.99
Direct mail1.84
Average score on a scale from 1 to 5
Contribution to research3.83
Product information
(Argumentation and documentation)
3.67
Website3.56
Professional presentations and events3.23
Professional media campaigns3.02
Newsletters/advertising emails 2.78
Awards2.4
Travels2.1
Promotional gifts1.99
Direct mail1.84
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This statistic shows the attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance on a scale from 1 to 5. According to the results of the survey conducted between June and September 2015, the contribution to research was the most important attribute within marketing teams, followed by product information with an average score of 3.67.
Show more
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