Most important attributes of marketing teams ranked by average score in Spain 2015

Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance

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Release date

February 2016



Survey time period

June to September 2015

Number of respondents


Method of interview

CAPI interview, questionnaire

Supplementary notes

* Respondents were selected from the SCOPEN database, which represents approximately 60 to 80 percent of the total number of communication investors in Spain.
For more methodological data, consult the document provided by the source.

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