Most important attributes of marketing teams ranked by average score in Spain 2015

This statistic shows the attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance on a scale from 1 to 5. According to the results of the survey conducted between June and September 2015, the contribution to research was the most important attribute within marketing teams, followed by product information with an average score of 3.67.

Attributes of the marketing team according to professionals of the advertising industry in Spain in 2015, by level of importance

Average score on a scale from 1 to 5
Contribution to research3.83
Product information
(Argumentation and documentation)
3.67
Website3.56
Professional presentations and events3.23
Professional media campaigns3.02
Newsletters/advertising emails 2.78
Awards2.4
Travels2.1
Promotional gifts1.99
Direct mail1.84
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

February 2016

Region

Spain

Survey time period

June to September 2015

Number of respondents

281*

Method of interview

CAPI interview, questionnaire

Supplementary notes

* Respondents were selected from the SCOPEN database, which represents approximately 60 to 80 percent of the total number of communication investors in Spain.
For more methodological data, consult the document provided by the source.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "BRICS advertising"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.