Visits to a brands in social media after an advertisement in Spain 2016, by product

This statistic shows the percentage of users who visited a brand in social networks after watching an advertisement in Spain in 2016, by type of product announced. More than 30 percent of users visited a brand of clothing, footwear or accessories in social media after watching an advertisement.

Percentage of users who visited a brand in social networks after watching an ad in Spain in 2016, by type of product advertised

Percentage of users*
Clothing, footwear,  accessories32%
Plane tickets,  train, boat, car rental31%
Hotel rooms, cottages29%
Films26%
Music25%
Electronic products21%
Beauty, body health20%
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Sources

Release date

April 2016

Region

Spain

Survey time period

February 2016

Number of respondents

887 respondents

Age group

16-55 years

Special properties

Residents in Spain members of online panel Consupermiso.com

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source does not show the products below 20 percent.

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