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Italy: programmatic share of display advertising spending 2013-2019

Share of programmatic advertising out of display advertising spending in Italy from 2013 to 2019*

Italy: programmatic share of display advertising spending 2013-2019 This statistic depicts the share of programmatic advertising out of display advertising spending in Italy from 2013 to 2016, as well as the estimated values for the years between 2017 and 2019. According to source, the share of programmatic spending gradually increased over the considered period, reaching 21 percent in 2016. The share of programmatic advertising is expected to increase even further, being 36.4 percent in 2019.
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Share of programmatic advertising out of display advertising spending in Italy from 2013 to 2019*

Share of programmatic advertising
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Share of programmatic advertising
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This statistic depicts the share of programmatic advertising out of display advertising spending in Italy from 2013 to 2016, as well as the estimated values for the years between 2017 and 2019. According to source, the share of programmatic spending gradually increased over the considered period, reaching 21 percent in 2016. The share of programmatic advertising is expected to increase even further, being 36.4 percent in 2019.
Show more
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