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B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
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B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
by A. Guttmann,
last edited
Feb 12, 2018
The graph shows the B2C e-mail inbox placement, spam and read ratesworldwide as of November 2017, broken down by campaign type. The source found that 95 percent of B2C e-mails in regards to abandoned cart reached their destination inbox in the last measured quarter. At the same time, e-mails triggered by cart abandonment had a 20 percent read rate.
B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
| Inbox placement rate | Spam rate | Read rate | |
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| Inbox placement rate | Spam rate | Read rate | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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Description
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by A. Guttmann,
last edited
Feb 12, 2018
The graph shows the B2C e-mail inbox placement, spam and read ratesworldwide as of November 2017, broken down by campaign type. The source found that 95 percent of B2C e-mails in regards to abandoned cart reached their destination inbox in the last measured quarter. At the same time, e-mails triggered by cart abandonment had a 20 percent read rate.
- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- Worldwide
- Survey time period
- July 22 to November 29, 2017
- Special properties
- based on 600k unique promotional email messages sent to Microsoft, Google, Yahoo, and AOL users
- Supplementary notes
- The source provides the following information: "Information captured from high volumes of monitored email accounts (seeds) controlled by senders to sample mailbox providers’ placement decisions irrespective of user-initiated or engagement-based filtering. For new programs with little or no history of subscriber interaction, seeds can provide an accurate assessment of inbox placement."
Source
- Show sources information
- Show publisher information
- Release date
- January 2018
More information
- Region
- Worldwide
- Survey time period
- July 22 to November 29, 2017
- Special properties
- based on 600k unique promotional email messages sent to Microsoft, Google, Yahoo, and AOL users
- Supplementary notes
- The source provides the following information: "Information captured from high volumes of monitored email accounts (seeds) controlled by senders to sample mailbox providers’ placement decisions irrespective of user-initiated or engagement-based filtering. For new programs with little or no history of subscriber interaction, seeds can provide an accurate assessment of inbox placement."
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