The graph shows the B2C e-mail inbox placement, spam and read ratesworldwide as of November 2017, broken down by campaign type. The source found that 95 percent of B2C e-mails in regards to abandoned cart reached their destination inbox in the last measured quarter. At the same time, e-mails triggered by cart abandonment had a 20 percent read rate.
B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
based on 600k unique promotional email messages sent to Microsoft, Google, Yahoo, and AOL users
Supplementary notes
The source provides the following information: "Information captured from high volumes of monitored email accounts (seeds) controlled by senders to sample mailbox providers’ placement decisions irrespective of user-initiated or engagement-based filtering. For new programs with little or no history of subscriber interaction, seeds can provide an accurate assessment of inbox placement."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
MarketingCharts. (January 19, 2018). B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/804418/email-inbox-placement-spam-rate-campaign/
MarketingCharts. "B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type." Chart. January 19, 2018. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/804418/email-inbox-placement-spam-rate-campaign/
MarketingCharts. (2018). B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type. Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/804418/email-inbox-placement-spam-rate-campaign/
MarketingCharts. "B2c E-mail Inbox Placement, Spam and Read Rate Worldwide as of November 2017, by Campaign Type." Statista, Statista Inc., 19 Jan 2018, https://www.statista.com/statistics/804418/email-inbox-placement-spam-rate-campaign/
MarketingCharts, B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type Statista, https://www.statista.com/statistics/804418/email-inbox-placement-spam-rate-campaign/ (last visited May 18, 2022)
