The graph shows the B2C e-mail inbox placement, spam and read ratesworldwide as of November 2017, broken down by campaign type. The source found that 95 percent of B2C e-mails in regards to abandoned cart reached their destination inbox in the last measured quarter. At the same time, e-mails triggered by cart abandonment had a 20 percent read rate.
B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
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MarketingCharts. (January 19, 2018). B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/804418/email-inbox-placement-spam-rate-campaign/
MarketingCharts. "B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type." Chart. January 19, 2018. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/804418/email-inbox-placement-spam-rate-campaign/
MarketingCharts. (2018). B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type. Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/804418/email-inbox-placement-spam-rate-campaign/
MarketingCharts. "B2c E-mail Inbox Placement, Spam and Read Rate Worldwide as of November 2017, by Campaign Type." Statista, Statista Inc., 19 Jan 2018, https://www.statista.com/statistics/804418/email-inbox-placement-spam-rate-campaign/
MarketingCharts, B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type Statista, https://www.statista.com/statistics/804418/email-inbox-placement-spam-rate-campaign/ (last visited May 18, 2022)