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B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type

B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type

by A. Guttmann, last edited Feb 12, 2018
B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type The graph shows the B2C e-mail inbox placement, spam and read ratesworldwide as of November 2017, broken down by campaign type. The source found that 95 percent of B2C e-mails in regards to abandoned cart reached their destination inbox in the last measured quarter. At the same time, e-mails triggered by cart abandonment had a 20 percent read rate.
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B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type

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