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Leading ESPs used for e-mail marketing worldwide in 2018
Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
by A. Guttmann,
last edited
Feb 1, 2019
The graph shows the leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018. It was found that the majority of responding marketers used e-mail marketing services of Salesforce and MailChimp, while 6.1 percent said their organization had an internally developed e-mail platform.
Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
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Description
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by A. Guttmann,
last edited
Feb 1, 2019
The graph shows the leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018. It was found that the majority of responding marketers used e-mail marketing services of Salesforce and MailChimp, while 6.1 percent said their organization had an internally developed e-mail platform.
- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- Worldwide
- Survey time period
- December 19, 2017 to January 31, 2018
- Number of respondents
- 1,699 respondents
- Supplementary notes
- Question: Which email service provider(s) or platforms does your company currently use to send its marketing emails?
Source
- Show sources information
- Show publisher information
- Release date
- April 2018
More information
- Region
- Worldwide
- Survey time period
- December 19, 2017 to January 31, 2018
- Number of respondents
- 1,699 respondents
- Supplementary notes
- Question: Which email service provider(s) or platforms does your company currently use to send its marketing emails?
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction typeE-mail marketing performance metrics worldwide 2019, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st half 2019, by industryClick-to-open rates of marketing e-mails worldwide H1 2019, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 4th quarter 2018E-mail marketing: CTR and open rates in North America 2010-2018
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2019
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018Spam: share of global email traffic 2007-2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by monthSpam: share of global email traffic 2014-2019
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2019U.S. consumers preference to being contacted by brands in 2019
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Main service providers during email marketing campaigns in Spain in 2015
- Main advertising formats used during email marketing campaigns in Spain in 2019
- Italy: average E-mail marketing benchmarks H1 2018
- Reasons why U.S. consumers mark promo e-mails as spam 2015
- Consumer perception of e-mail advertising in the U.S. 2010-2014
- Retail e-mail marketing consumers in the U.S. 2014
- Asia Pacific: e-mail marketing performance metrics Q1 2015
- Canada reasons for subscribing to brand e-mails 2014
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- Number of brand e-mail subscriptions among U.S. consumers 2016
- Average hard-bounce rates in the United Kingdom (UK) 2013
- Canada marketing e-mail open rates 2009-2014
- Number of brands signed up to receive email from in the UK 2012-2014
- Ease of marketing e-mail delivery in the United Kingdom (UK) 2013, by ISP
- Market share of terrestrial fixed broadband service providers Vietnam 2016
- Industry revenue of »other human resources provision« in Cyprus 2011-2023
- Brazil: EBITDA of Multiplus 2013-2016
- Brazil: net revenue of Alelo 2013-2016
- Other human resources provision revenue in Luxembourg 2010-2022
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2017 Email Marketing Benchmark Report
- 2019 State of Email Report
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- Optimizing Email Deliverability with AI
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- 2017 State of Email Report
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
Related topics
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