In 2020, the global e-mail marketing market was valued at 7.5 billion U.S. dollars and the source projected that the figure would increase to 17.9 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to amount to 13.3 percent.
E-mail marketing revenue worldwide from 2020 to 2027 (in billion U.S. dollars)
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Statistics on E-mail marketing in the United Kingdom (UK)
Overview
5
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Premium Statistic Number of marketing associate professionals in the UK 2010-2022
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Leading marketing channels in the UK 2020
- Premium Statistic Goals of e-mail marketing in the United Kingdom (UK) 2020
Financials
6
- Premium Statistic Marketing expenditure growth in the UK 2022, by type
- Basic Statistic Share of marketing budget spent on e-mail in the UK 2013-2020
- Premium Statistic E-mail marketing's ROI in the UK 2016-2020
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2020
- Premium Statistic Most effective digital marketing channels for ROI worldwide 2019
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
6
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic E-mail marketing metrics in Great Britain 2021
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail click-to-open rate in the UK 2021, by sector
- Premium Statistic E-mail marketing click-through rate in the (UK 2021, by sector
- Premium Statistic Email marketing unsubscribe rates in the UK 2021, by industry
Marketer use
8
- Premium Statistic Leading email marketing practices used in companies worldwide 2019
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2020
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Factors preventing e-mail marketing success in the UK 2020
- Premium Statistic Most used cases of personalization experiences by marketers U.S. and UK 2020
- Premium Statistic Extent of email marketing device optimization worldwide 2019
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
- Premium Statistic Most sought-after skillsets in content marketing in the UK 2020
Consumer behavior
7
- Premium Statistic Influence of e-mail marketing on consumer purchase decisions in the UK 2020
- Premium Statistic E-mail message types preferred by consumers in the UK 2019
- Premium Statistic Newsletter and promotional sign up behavior among consumers in the UK 2019/2020
- Premium Statistic Reasons why consumers liked receiving emails marketing in the UK 2019
- Premium Statistic Share of interesting marketing emails according to consumers in the UK 2011-2019
- Premium Statistic Reasons for unsubscribing from marketing e-mails in the UK 2019
- Premium Statistic Complaints to the ASA in the UK 2021, by media type
Further related statistics
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- Number of brands signed up to receive email from in the UK 2012-2014
- Average email open rate by sector in France 2017
- U.S. e-mail marketing usage 2017, by industry
- Reasons for subscribing to e-mails from brands/companies in the UK 2019
- Number of newsletters to which people subscribed in France 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2018
- E-mail marketing open rates in the United Kingdom (UK) 2018
- Marketing e-mail opens share in Canada 2017-2018, by device
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- Unsubscribe rates of marketing e-mails in Europe 2021, by country
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Click-through-rate for advertising e-mails on mobile devices in France in 2014-2015
- Limitations when it comes to achieving good management in email marketing Spain 2020
- Share of e-mail advertising in online advertising market in Poland 2015-2021
- Mexico: open rate and click-through rate of advertising e-mails 2020, by category
Further Content: You might find this interesting as well
Statistics
- Number of brands signed up to receive email from in the UK 2012-2014
- Average email open rate by sector in France 2017
- U.S. e-mail marketing usage 2017, by industry
- Reasons for subscribing to e-mails from brands/companies in the UK 2019
- Number of newsletters to which people subscribed in France 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2018
- E-mail marketing open rates in the United Kingdom (UK) 2018
- Marketing e-mail opens share in Canada 2017-2018, by device
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- Unsubscribe rates of marketing e-mails in Europe 2021, by country
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Click-through-rate for advertising e-mails on mobile devices in France in 2014-2015
- Limitations when it comes to achieving good management in email marketing Spain 2020
- Share of e-mail advertising in online advertising market in Poland 2015-2021
- Mexico: open rate and click-through rate of advertising e-mails 2020, by category
Statista. (April 15, 2021). E-mail marketing revenue worldwide from 2020 to 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/812060/email-marketing-revenue-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Femail-marketing-stats&hubs_content-cta=Email%2520Marketing%2520Stat%2520Highlights%2520for%25202022
Statista. "E-mail marketing revenue worldwide from 2020 to 2027 (in billion U.S. dollars)." Chart. April 15, 2021. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/812060/email-marketing-revenue-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Femail-marketing-stats&hubs_content-cta=Email%2520Marketing%2520Stat%2520Highlights%2520for%25202022
Statista. (2021). E-mail marketing revenue worldwide from 2020 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/812060/email-marketing-revenue-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Femail-marketing-stats&hubs_content-cta=Email%2520Marketing%2520Stat%2520Highlights%2520for%25202022
Statista. "E-mail Marketing Revenue Worldwide from 2020 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/812060/email-marketing-revenue-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Femail-marketing-stats&hubs_content-cta=Email%2520Marketing%2520Stat%2520Highlights%2520for%25202022
Statista, E-mail marketing revenue worldwide from 2020 to 2027 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/812060/email-marketing-revenue-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Femail-marketing-stats&hubs_content-cta=Email%2520Marketing%2520Stat%2520Highlights%2520for%25202022 (last visited March 27, 2023)
E-mail marketing revenue worldwide from 2020 to 2027 (in billion U.S. dollars) [Graph], Statista, April 15, 2021. [Online]. Available: https://www.statista.com/statistics/812060/email-marketing-revenue-worldwide/?hubs_content=blog.hubspot.com%252Fmarketing%252Femail-marketing-stats&hubs_content-cta=Email%2520Marketing%2520Stat%2520Highlights%2520for%25202022