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Ad spending of electric appliances and AV equipment industry Japan 2010-2019

This statistic depicts the advertising expenses of the consumer electronics and AV equipment industry through traditional media in Japan from 2010 to 2019. In 2019, the Japanese household goods and AV equipment industry spent approximately 45 billion Japanese yen on advertising in newspapers, magazines, radio and terrestrial TV, down from nearly 73.4 billion yen in 2010.

Advertising expenses of the consumer electronics and AV equipment industry through traditional media in Japan from 2010 to 2019

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Source

Release date

March 2020

Region

Japan

Survey time period

2010 to 2019

Special properties

expenses through newspapers, magazines, TV, and radio; excluding satellite media

Supplementary notes

1 Japanese yen equals 0.0095 U.S. dollars or 0.0079 euros as of September 2020.
Data prior to 2017 come from previous reporting.

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