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Digital video advertising campaign objectives in the United Kingdom (UK) 2015-2017

Objectives of digital video advertising campaigns in the United Kingdom (UK) from 1st quarter 2015 to 3rd quarter 2017

Digital video advertising campaign objectives in the United Kingdom (UK) 2015-2017 The statistic displays the objectives of digital video advertising campaigns in the United Kingdom (UK) from the first quarter 2015 to the third quarter of 2017. In the last measured quarter, the most important campaign objective among advertisers was to maximise view through rate.
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Objectives of digital video advertising campaigns in the United Kingdom (UK) from 1st quarter 2015 to 3rd quarter 2017

Q1 2015Q2 2015Q3 2015Q4 2015Q1 2016Q2 2016Q3 2016Q4 2016Q1 2017Q2 2017Q3 2017
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Q1 2015Q2 2015Q3 2015Q4 2015Q1 2016Q2 2016Q3 2016Q4 2016Q1 2017Q2 2017Q3 2017
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The statistic displays the objectives of digital video advertising campaigns in the United Kingdom (UK) from the first quarter 2015 to the third quarter of 2017. In the last measured quarter, the most important campaign objective among advertisers was to maximise view through rate.
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Release date
November 2017
Region
United Kingdom
Survey time period
Q1 2015 to Q3 2017*
Supplementary notes
* The quarters ran:
Q1: January to March
Q2: April to June
Q3: July to September
Q4: October to December
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