Digital video advertising campaign objectives in the United Kingdom (UK) 2015-2017

Published by Statista Research Department, Mar 13, 2023
The statistic displays the objectives of digital video advertising campaigns in the United Kingdom (UK) from the first quarter 2015 to the third quarter of 2017. In the last measured quarter, the most important campaign objective among advertisers was to maximise view through rate.

Objectives of digital video advertising campaigns in the United Kingdom (UK) from 1st quarter 2015 to 3rd quarter 2017

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Release date

November 2017

Region

United Kingdom

Survey time period

Q1 2015 to Q3 2017*

Supplementary notes

* The quarters ran:
Q1: January to March
Q2: April to June
Q3: July to September
Q4: October to December

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