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CPC on Instagram ads in selected countries in Q4 2017

This statistic shows the average cost-per-click on Instagram advertising in selected countries in the fourth quarter of 2017. During that period, the average CPC in Vietnam was 3.73 U.S. dollars, the highest among evaluated countries, while Facebook CPC in Liechtenstein amounted to 1.37 U.S. dollars in the same period.

Average cost-per-click (CPC) on Instagram advertising in selected countries as of 4th quarter 2017

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Source

Release date

May 2018

Region

Worldwide

Survey time period

Q4 2017

Supplementary notes

Cost per click (CPC) (also called pay per click) is an internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.

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