U.S. perspectives on the future of in-car advertising 2017

This statistic shows the consumer perspectives on the usefulness of advertising features in cars in the future in the United States as of December 2017. The findings show that 30 percent of respondents in the U.S. said that they would find it useful to be asked in the morning whether they'd like to stop by a coffee shop they've been to before, and 49 percent said that they would like to be told about specials or sales at stores they have shopped at.

Consumer perspectives on usefulness of advertising features in cars in the future in the United States as of December 2017

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Source

Release date

March 2018

Region

United States

Survey time period

December 19 to 21, 2017

Number of respondents

2,000 respondents

Age group

18-55 years

Supplementary notes

Question: Imagine that your car could suggest things to you as you are driving around town, based on the places you are passing along your route. How useful would you find the following?

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Statistics on "Marketing personalization in the U.S."

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