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Marketing channels considered the most effective in driving conversions in 2017

Marketing channels considered as most effective in driving conversions according to marketers in North America and worldwide as of December 2017

Marketing channels considered the most effective in driving conversions in 2017 This statistic presents the marketing channels considered as most effective in driving conversions according to marketers in North America and worldwide as of December 2017. According to the survey results, 81 percent of marketers believed e-mail to be the most effective channel in driving conversions.
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Marketing channels considered as most effective in driving conversions according to marketers in North America and worldwide as of December 2017

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This statistic presents the marketing channels considered as most effective in driving conversions according to marketers in North America and worldwide as of December 2017. According to the survey results, 81 percent of marketers believed e-mail to be the most effective channel in driving conversions.
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Release date
February 2018
Region
Worldwide, North America
Survey time period
November to December, 2017
Number of respondents
160 respondents
Special properties
among marketing executives
Supplementary notes
The sample was predominantly from North America (87%), with respondents from EMEA (8%) and APAC (5%) also represented.
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