Opinions on ads shown next to offensive content in Sweden 2018

This statistic shows the opinions on ads shown next to offensive and/or controversial content among individuals in Sweden in 2018. According to the survey, the majority of the respondents, or 56 percent, stated it would have a negative effect on their perception of the advertised brand, while four percent responded that it would have a positive effect.

How would it affect your perception of a brand if it was advertised next to offensive or controversial content?

Share of respondents
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Source

Release date

June 2018

Region

Sweden

Survey time period

Q2 2018

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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