Average price change of programmatic ad impressions sold in the Netherlands 2013-2018

This statistic shows the results of an analysis on the percentage change on the previous year on the average eCPM of sold programmatic ad impressions in the Netherlands from 2013 to 2017, with a forecast for 2018. Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. eCPM, or effective cost per mille, is a metric used in digital advertising that indicates the estimated earnings for every 1,000 impressions on receives with a banner or an advertising campaign, regardless of the purchase method. In 2017, average eCPM prices in the Netherlands increased with approximately 24 percent as compared to the previous year.

Percentage change on previous year of the average eCPM of programmatic ad impressions sold in the Netherlands from 2013 to 2017 with a forecast for 2018*

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Release date

October 2018



Survey time period

2017 and 2018 (January to August)

Special properties

based on information supplied by 25 participating companies

Supplementary notes

* The number provided for 2018 is a forecast. The source adds the following information: "2018 forecast figure is based on actuals of January – August 2018 and adding an estimate for September – December 2018 (based on extrapolation of monthly YoY growth per respondent)."

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Statistics on "Programmatic advertising"

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