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Programmatic advertising market revenue in the Netherlands 2012-2019

Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*

by Raynor de Best, last edited Oct 23, 2018
Programmatic advertising market revenue in the Netherlands 2012-2019 This statistic shows the results of an analysis on the total revenue of display advertising (including video and audio) sold through programmatic exchange in the Netherlands from 2012 to 2017, with forecasts for 2018 and 2019 (in million euros). Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In 2018, the revenue of advertising sold via programmatic exchanges in the Netherlands is expected to increase to approximately 290 million euros.
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Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*

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