Programmatic advertising market revenue in the Netherlands 2012-2019

This statistic shows the results of an analysis on the total revenue of display advertising (including video and audio) sold through programmatic exchange in the Netherlands from 2012 to 2017, with forecasts for 2018 and 2019 (in million euros). Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In 2018, the revenue of advertising sold via programmatic exchanges in the Netherlands is expected to increase to approximately 290 million euros.

Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019

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Release date

October 2018



Survey time period

2017 and 2018 (January to August)

Special properties

based on information supplied by 25 participating companies

Supplementary notes

The numbers provided for 2018 and 2019 are forecasts. The source adds the following information: "2018 forecast figure is based on actuals of January – August 2018 and adding an estimate for September – December 2018 (based on extrapolation of monthly YoY growth per respondent); 2019 forecast figure is based on each respondent provided financial forecast for 2019)

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Statistics on "Social media advertising in the Netherlands"

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