Leading methods of disclosing branded content in influencer marketing 2018

Published by Valentina Dencheva, Jan 6, 2023
The graph shows the leading ways of disclosing commercial relationships in influencer marketing worldwide as of the first quarter of 2018. Among the surveyed marketers employing influencers, 45 percent stated that influencers they worked with disclosed branded content via hashtags very often.

Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018

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Source

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Release date

June 2018

Region

Worldwide

Survey time period

Q1 2018

Number of respondents

38 respondents

Special properties

marketers from WFA memmber companies employing influencer marketing

Method of interview

Online survey

Supplementary notes

Question: How is the information about the relationship with the brand usually disclosed by the influencers you are working with?.
The source does not provide the exact survey date.

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Overview

8

TikTok

8

Instagram

8

YouTube

8

Further related statistics

17

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