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TikTok users in Poland 2020, by age

In Poland, TikTok was most popular among survey participants between 14 and 15 years of age, who made up 37.2 percent of the app’s users in 2020. It was much less popular among 19-year-old and older respondents, who represented only 9.6 percent of users. The source also noted that women represented the vast majority of TikTok users, or 95 percent of the total.

The teenage TikTok user

Launched in 2017, TikTok is an app for creating and sharing short-form mobile videos. Its main users are teenagers who create TikToks after school and usually spend their money on clothes, snacks, and makeup. They are surrounded by school friends with similar interests – most TikTok users learn about the app from friends and follow each other’s content. Aside from the content of friends, users like to watch popular TikTok creators showing off their talents and doing various challenges. They are also likely to browse their recommendations for new content. TikTok is extraordinarily engaging – most users check the app more than ten times a day.

TikTok’s potential in the social media landscape

The number of social media users in Poland continues to increase, nearing 24 million by 2022. Social media are most popular with Generation Z, meaning that a younger platform like TikTok could be a competitor for the current leader, Facebook. There is a great potential for companies to get involved with TikTok, as its audience is open to new content and willing to spend money on fashionable products. The short-video format works well for product placement or short, catchy ads.

Share of TikTok users in Poland as of January 2020, by age group

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Sources

Release date

March 2020

Region

Poland

Survey time period

December 20, 2019 to January 7, 2020

Number of respondents

1,703 respondents

Special properties

TikTok application users*

Supplementary notes

N=1,703, of which 1,650 TikTok users.

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