• Average audience quality among Instagram influencers worldwide by profile size 2018 l Statistic

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This statistic presents the average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by profile size. According to the findings, influencers who had a million followers or more were the group with the highest average AQS score, which means their audience quality was the highest compared to other profile sizes. During the reported period, influencers with more than one million followers had an average audience quality score of 60.9 out of 100.

Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers

	AQS score on a scale between 1 and 100
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Release date

February 2019

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Region

Worldwide

Survey time period

December 2018

Supplementary notes

AQS: audience quality score is a metric developed by HypeAuditor to better understand the overall quality of an Instagram account.
The AQS metric is ranked between 1 to 100. Scores with 100 are most likely to have a high-quality audience and those with 0 are most likely to have a low-quality audience.
AQS is based on eight metrics that are broken down into four categories:
1: Engagement rate
2: Growth
3: Active audience type
4: Comments authenticity